Services
  • Brand Identity
  • Digital Design
  • Packaging
  • Print
  • Illustration
  • Copywriting
Sectors
  • Food & Drink
Coles Brewery near Carmarthen, west Wales approached us to create a new identity for their wonderfully smooth hand-crafted Rum.

Carmarthenshire is an area of outstanding beauty, rich in folklore, myths and legends and its coat of arms depicts a Welsh dragon on one side and a Sea Horse on the other. The contrast of the powerful dragon and gentle sea horse seemed to perfectly reflect the complexities and highlights of the flavours of the Rum, and, with a bit of magic, we combined the two creatures into one, beginning a new legend, a distinctive brand… Sea Dragon.

We designed the label focussed on a bold but jewel-like illustration of the Sea Dragon made up of shimmering metallic colours to compliment the colour and flavour of each rum, and to enhance the colours further we set them against a dead matt dark grey background.

Working closely with the label printers, we included various techniques and finishes in the labels to achieve just the right balance of matt, gloss and metallic to create a label that stands out as unique, desirable and premium.